Product Value Proposition Canvas
![If you really care about your customers and really want to understand them, then the value proposition canvas is a tool that will transform how you innovate and market your business.](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/2104824b-10ed-4188-8694-aef7a07264f8/desktop.png)
About this template
If you really care about your customers and really want to understand them, then the value proposition canvas is a tool that will transform how you innovate and market your business.
Understanding why customers buy is at the heart of the value proposition canvas.